Your Bio: Have a close look at your company and what you offer, and then ensure that your Bio is pertinent to your business. And be specific. By way of instance if you are a realtor, inform and WHERE you do it! Instagram Bio’s overlook this stage. Some Bio’s may say; ABC Realtor selling multimillion dollar houses. That is pretty broad do not you think? Does this realtor market these million dollar homes? A much better Bio would read like this; John Smith – Realtor in Miami Florida agent of Multi Million dollar properties. Now a potential new follower will read this and understand exactly what this man does and Where he or she does it.
Your Images: Instagram is all about the pictures or images right? Make each one count! So once you’ve determine what you are offering, post what it is the offering. We sometimes get caught up posting a variety of things based on what we believe our audience needs only to find we get lost posting IG Captions all kinds of random things and nothing that actually relates to your company. So if your purpose is to give your followers a look behind the scenes then concentrate on posting pictures of your workplace, staff, projects, etc. But if your company is product you may concentrate on pictures of your product. You might post pictures of your product sold, used or being made. Now you are currently giving exactly what they need from YOU and not what you think they want to the audience.
Your Captions; When composing your captions take a minute to consider what your writing, check spelling and state it in your voice. So for instance; if your organization is a Hair Salon and your are posting the most recent trend in a special hair style that your caption may read something like this: New hairstyle from the runways of Milan now available to you from us! OR your caption can read This new style is currently available in our salon. Watch how the caption is pertinent to the image.
Your Hashtags: Hashtags are sometimes misused. People sometimes get caught up in the popular hashtags such aslove, selfie and others and believe if they use these they will have more followers and likes. Sure, on the odd occasion this might work, however if a person trying to find your company is using the #hashtag instrument the odds are they are trying to find words related to your organization. So once you use #hashtags use them.